Gin Ventures by Marcel Thompson


Marcel is an award-winning gin maker whose career began in the 1980s in New Zealand.  His skillset includes working with joint venture partnerships and start-ups, being particularly good at resolving technical challenges.

In this book, you will understand how to

  • Create a robust business plan and choose a great location for your distillery
  • Integrate the SPIRIT process to provide a robust framework for your business
  • Build an effective team and implement an intelligent approach to delegation to accelerate your progress
  • Deploy product, brand marketing, and distribution strategies to drive cash flow
  • Manage risk to avoid surprises and ensure success
  • Lead boldly, challenge the norm, and create a work environment that nurtures and retains great people

750 in stock (can be backordered)